![]() This is because using web fonts in emails is often seen as redistribution, which is against their EULA (End User Agreement). However, not all web font services have a system in place to ensure the fonts’ legal use. If you are using Google Fonts in email campaigns you will not need to worry since they are approved for commercial use. Licensing is necessary to ensure you are legally using your paid web font. If you are just getting started, however, you may want to try using Google Fonts in emails to see how your audience responds to the new design before opting for a paid font. These options are paid alternatives and can satisfy even the most demanding email designers. Therefore, if you want to explore a larger selection with more options you can check the following resources: While you will find many great, high-quality options to choose from, you may not find some of the most popular fonts. Where to get web fonts (and how to license them)Īs we mentioned above, Google Fonts are free to use for your personal or commercial emails and are optimized for web and mobile. Therefore, it is advisable to stick to web safe fonts. ![]() Many email clients, including Gmail, do not support custom font stacks and may not display correctly in your email. For these versions, Google Fonts change to Times New Roman. Here are a number of email-friendly fonts that are available and display well on media screens:įont-family: Arial, Helvetica, sans-serifįont-family: “Palatino Linotype”, “Book Antiqua”, Palatino, serifįont-family: “Times New Roman”, Times, serifįont-family: “Arial Black”, Gadget, sans-serifįont-family: “Comic Sans MS”, cursive, sans-serifįont-family: Impact, Charcoal, sans-serifįont-family: “Lucida Sans Unicode”, “Lucida Grande”, sans-serifįont-family: “Trebuchet MS”, Helvetica, sans-serifįont-family: “Courier New”, Courier, monospaceįont-family: “Lucida Console”, Monaco, monospaceįont-family: Monaco, Consolas, “Lucida Console”, monospaceĪlthough the majority of email clients support default web fonts, there might be some that do not, like Outlook 2007, 20. If you do not want to include Google Fonts in your email campaigns, there are more web fonts that you can use. Android mail and iOS mail) and operating systems (e.g. Google Fonts are also widely used across many devices (e.g. As you can see, Google Font support is almost universal, so it’s very easy to access and use them. Many popular email clients including Apple Mail, Microsoft Outlook (most versions), Lotus Notes and Thunderbird use Google Fonts in emails. Easily accessible across many email clients and devices We’ll talk more about what that is and how to leverage this option in a later section. If you can’t find an open source font you’re happy with, you do have the option to pay to license fonts. There is a vast range of high-quality open source web fonts for both commercial and non-commercial purposes, so you will be able to find the right one for your brand. No matter how high your image quality is, web font text and email fonts (even accepted custom web fonts) will always load faster. As for images, the loading time depends on the number of images you embed in your template and how many pixels each image has. Regardless of how many times you use a particular web font in an email template, only one request for the hosted font file is required in order to embed it. Using web fonts in the email body rather than putting text within an image reduces your email’s load time. Emails with text load faster than image-only messages These default emails fonts are also known as fallback fonts.Ģ. your chosen font, which you include in the CSS stylesheet) do not display correctly. the CSS rules that dictate formatting, like spacing) and font-face (i.e. This ensures your recipients will always be able to see the text of your email even if the text/css, stylesheet (i.e. Although Google Fonts won’t display if images are blocked, the font style type will always revert to default fonts commonly available on email servers, like calibri, roboto or sans-serif fonts. ![]() Images often need to be unblocked before the email recipient can see them, so using images of text could prevent your message getting through. However, web fonts are an effective and underused alternative for Hyper Text Markup Language (HTML) emails. Marketers often use images with stylized text for headings and other parts of an email. 4 reasons why you should choose web fonts instead of images
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |